All right. So today we’re going to talk about how to write cold emails, get responses. So in the context of this one, I’m going to talk about emails and also InMails as well, which is where you hit people up through LinkedIn. So before we start, if you enjoy videos like this on marketing, hit the bell button and the subscribe button, subscribe button first, then the bell button. And we’ll go from there. All right. So. Here is what I’m looking at. LinkedIn actually just did a report. And so I’m using LinkedIn because these numbers are very similar to what I’ve experienced through email. And this is a report that just came out so he could see here. It says shorter InMails, get above average response rates. So you can see if it’s 200 to 400 characters, 16%, and then four, 400 to 600 about 9%. And then it goes down from there. Right? Cause.
Logic is, I mean, look, if you’re running really long emails or InMails, if you have a lot of texts, it’s a wall and it’s just, it’s very overwhelming and people are busy. They don’t want to read something. That’s an essay from someone that they just, they don’t know. Right. What I try to do instead is I tried to go for something that is. Maybe it could be one sentence or maybe three, four sentences or so, or if I’m sending a DM to somebody, if I want something, I want it to be in the first four to five words, because that’s what they can see in the DM. Right? Like basically what I’m asking for there and you want to get right to the point. Cause people are busy.
If you can get to the point, maybe you’ll get their attention a lot faster because you get that, you get that one. That one shot right there. Right. So you decide what to do with it. Okay. As we go down here, you can see, these are a couple of examples over here just to visualize, but you know, personalization obviously helps quite a bit too, so you can see here. It says, hi, Jocelyn. As soon as I saw the Ogilvy David Ogilvy quote, on your profile, I knew I had to get in touch. We actually have the same quote frame in the office. I think that’s a great way to start off a conversation when you lead with a little bit of personalization. So obviously the name first getting that right is important, but obviously. Something that that, that speaks to them right now.
If you’re talking about a David Ogilvy quote on my profile that I posted, I know that you’ve at least looked into me a little bit. So I’m a little more interested in you now because you’re a little interested in me, right? It’s kind of reciprocity. And so I’m currently building out a paid media team. I think you’d be a great fit. Do you have some time to talk next week for a quick call to talk about the role and you know, of course the wise words of Mr. Ogilvy. So even personalization at the end as well. Look, it gets to the point. There’s a little bit of, Hey, I’ve done some research on you.
I think it’s great. It’s a great ask. What I would change. Maybe if I’m trying to re recruit somebody is I’ll say, Hey, Jocelyn, we’re actually looking for someone to join our paid media team. Would you happen to know of anyone instead of getting on the phone? Right. You know, your mileage may vary. I like doing that because they might have someone in mind or they might volunteer themselves in that case, then I’ll say, Hey, you know, let’s go ahead and get on the phone.
Right. That way I kind of get the best of both worlds. I think if I just say, Hey, you know, you know, we think you’d be a great fit. They might just say, Hey, not interested. Right. So I like to kind of cover my bases with, with my response, at least right. This one I don’t like as much. So I think the first one personalization is great. Hi, Pat, I’m blown away by your sales skills at T-Mobile X coincidentally. That’s where I started working after college too. When you say something that like that, it sounds a little insincere. So you’re saying you’re blown away by my sales skills, but what are you talking about? You don’t know how I’ve performed. How do you know about my sales? It sounds template. And so for me, when I read that personalization, it sounds a little more robotic. And so maybe I’m not so interested at that point. So make sure your personalization is actually something that is genuine and something that people don’t see through. That’s what I would say. So keep it short, keep it sweet. Add the personalization. That’s going to help with your response rates in general. What I like for response rates is about 10% or so, whether it’s negative or positive, that’s totally fine.
And you can see 90% of all InMails. So this is for LinkedIn are above 400 characters because people haven’t thought about how to do it. People haven’t thought about how people tend to behave. Right. And so you have to be that 10% of people that actually thinks about it. Okay. Just fly. You’re watching this video right now and it doesn’t matter what day you really send an email. Just avoid Saturdays. I find this to generally be true. Generally we go for. You know, Tuesdays, Mondays, we try to go for maybe, you know, starting at 10:00 AM local for their time. Mondays, Tuesdays are pretty good, but you know, generally throughout the week is pretty good too, but you can see, Saturday is just a huge drop-off right. For obvious reasons. And I, I generally don’t hit people up on Sundays, but if it’s an entrepreneur, when I tried to reach out to them on a Sunday, They’ll typically respond. So just got to think about who you’re hitting up, but I think this is fine right? Monday to Thursday to get the best response rate.
It makes sense. Cause Friday, you know, people are checking out already Saturday, fully checked out Sunday, still kind of checked out, right. Um, middle of the week is the most popular time to send emails fine. And in mail set individually performed nearly 20% better than InMails sent in book. So again, these are through LinkedIn, right? Which is there. We’ll call it their email. If you think about it, it makes a lot of sense because when you’re reaching out to someone individually, you’re going to put a lot more care into that message. Versus when you use a big sales enablement tool, where you’re your bulk sending, it’s not as personalized. So your response rates is not going to be as good. You’re going for more volume and you might go for more numbers that way. But look, if you’re reaching out to 10, 20, 30, really qualified people per day, you’re going to get something better than that, right. That show that you put a little more time into each one. It’s going to go a long way. So that, that, that’s what I would say. Emails written without a template perform nearly 20% better than template InMails.
Now that makes sense. But what I would say the caveat here is you can use a template, but just make it super simple. Two to three sentences, and you’re good. It’s, it’s hard for people to see that it’s a template at that point. And what you would do is maybe you make the first sentence. A non template. You make that one a custom and then the rest of it is, is template. And that’s considered not really a template, right. You’re kind of using a template, but not really using a template, but you’re, you’re, you’re getting the time-savings and you’re also personalizing at the same time. So that’s what I would say to that. Yeah. The key takeaways here at the very end, keep your emails, your emails, short love that don’t send on a Saturday. Right. And send these, these, uh, emails or emails individually, and then target open candidates. Not really relevant here because we’re talking about emails as well. Okay. So let me know what you think I might have missed in the comments below, and don’t forget to check out the next video there. I hit the subscribe and the bell button. If you enjoyed this video and we’ll catch up.