Today, we are going to talk about how to collaborate with big influencers for cheap, but first Neil let’s define what do we mean by big influence? Big influencers are people with, well over, 250 to a half a million plus followers. Got it. So I would say my opinion probably a million plus or so, but we have differing opinions here, but what, I would say two to start collaborating with them in the very beginning, what can you offer them where it’s a quid pro quo, meaning. An equal exchange.
And so if Neil’s got a million followers on Instagram, but let’s say I have a million followers on YouTube, but I only have 50,000 on Instagram. There might be something there where we can collaborate and say, Hey, Neil, you’re way bigger on Instagram, but I’m way bigger on YouTube. Let’s do something. Or maybe Neil, I have an email list of a hundred thousand people. And I know I’m a lot smaller Instagram, but can we do a collab that way? That’s one way to do it, where you, if you have something of equal exchange, you can try that or what has worked for me.
Before I pass it over to Neil I did a collaboration with Christo on Instagram and whenever I do a guest carousel for him, so I do, it’s basically like a guest post on Instagram and he will do it because my post is high quality. I, my designers do it and it’s relevant to his audience. And so he’ll put the post up and I’ll gain like anywhere from 600 to a thousand followers or so that’s another way to do it. The easiest way to do it is give them equity in whatever you’re doing or give them a revenue share. And Eric also went over quite a few good ideas, but what I would actually recommend is don’t partner with big influencers, especially at the beginning, they don’t generate the ROI that you’re expecting.
They don’t drive anywhere near as amount of sales or leads that you’re expecting because their audience is very broad. In most cases, not related to your business identically, just because our Kardashians, is into fashion, having them promote. Some dress or something doesn’t mean it’s going to fly off the shelves. If it’s their own Proctor service, shirt’s, it’s going to do much better. What I would recommend doing is go the opposite direction and find Michael influencers. If you still want the big influencers use all the methods we talked about, but if you want smaller influencers and higher conversions is something that is ROI positive. Go get micro-influencers. For example, if you have fashion products, go find accounts with fifty a hundred seventy five, 20,000 followers that are super active in fashion. If you’re female fashion for ages, 20 to 40 go find accounts that. Focus on fashion for 20 to 40 year olds that are target female and pay them to post that’s where you’re going to do the best, the big influencers they tend not to do as well. Because they have a very broad following the micro influencers, they have a very niche following. Hence, the conversions are better. You won’t get enough sales that you want per micro-influencer. But if you go after a hundred, 200, a thousand of them, I know that sounds like a lot. It really does add up and it works well. Yeah. W what I would say is on the equity side, I actually think it could get pretty expensive. I think shack, like they gave him like 2% of something or of Papa John’s pizza, or 1% which is huge now. They’re publicly traded what I would say. Is, you can do Neil’s point on micro-influencers. You can use a tool like mighty scout mighty scout.com and you can basically create different influencer campaigns. You can go to a VA and have them do the research for you. Go find influencers in your space. You can use a tool like spark Toro, which is Rand Fishkin. One of the co-founders of Moz his tool actually. Helps you find influencers. And then from there, I’ll find influencers that are related to that because Twitter will show, oh, this person is also followed by or people that are similar to. And yeah, you just go down the rabbit hole there. Maybe you commit maybe a half day to doing that. Or again, you can go hire out some help to do it. But to me, a micro-influencer is probably someone that’s up to 500,000 followers or so you start to go beyond it. It starts to get a little big Neil, you wanna close it out? Make sure you check out marketing school.io/live. If you want to meet us in person and brainstorm and figure out how your company can grow faster.